The death of advertising agencies
I saw this on Mumbrella today. And while I agree with Dr Mumbo that it is ironic that the film was made by Saatchi & Saatchi, to quote Mark Twain “Reports of my death are greatly exaggerated.”
View ArticleBalancing risk and reward in value based advertising agency compensation
Last week in NYC I was speaking at the WFA COMPAG group about Value Based Compensation (VBC). During the discussion I made the distinction that VBC can be segmented into two approaches – Output Based...
View ArticleAd agencies can demand to be paid for ideas and resources, but where is the...
Why should advertisers and marketers pay for ideas when agencies have from the dawn of advertising been willing to give away the ideas and increasingly, the resources to conceive them? For the agency...
View ArticleTrinityP3’s Top 10 most popular strategic marketing management posts of 2011
2011 was a challenging year for marketers everywhere. We worked with many of our clients both regionally and globally discussing and addressing a wide range of issues including: marketing agency...
View ArticleIs your advertising agency a supplier or a partner?
While many people in the industry talk about being in partnership with their agency or with their client, the majority of remuneration models do not support this position. Many advertisers and their...
View ArticleCultural barriers to change in advertising agencies
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...
View ArticleWhy in-house advertising services work… and why they don’t
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...
View ArticleIs the media industry all talk and no action?
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...
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